12 MEA regional winners battle it out at grand finale of design championships

The final round of LG’s inaugural ‘Conceptualife Competition,’ held at Zayed University Auditorium, Dubai, saw 12 contestants from the UAE, Saudi Arabia, South Africa, Turkey and Iran, present their vision for the future of kitchen design and appliances.

Ali Kajuee (Iran) scooped a prize of $5,000 for his design, Ecoquina, which showcased both a fusion of Eastern and Western cultures and eco-friendly ideas. Second prize winner Aya Abdullah Jibreal (KSA) took home $3,000 for her design, Nucleus, whilst Maroaan Gelderblom (SA) was third, receiving a total of $2,000.

LG’s Conceptualife Competition was established to provide young, upcoming designers with a forum to showcase the future of kitchen design and appliances. Drawing hundreds of entries from across the region, the finale saw submissions narrowed to the top 12 entries.

Each contestant explained their creative thought process and vision for their kitchen design. Entries were judged according to five criteria: uniqueness of design in terms of layout and individuality from current kitchen designs available; use of innovative kitchen appliances, features and functionality; use of space, storage, areas and worktops; environmental solutions including the use of recycled material and durability, and finally, practicality of the overall design.