UAE launch follows exhibitions success

Muraspec has recently expanded its ever growing portfolio of decorative surface finishes with the innovative Ideapaint.

The company has introduced Ideapaint to Dubai after its runaway success following its launch at Neocon 2008. The award-winning innovation can transform any smooth surface into a high performance dry-erase surface.

Its innovative formulation allows previously redundant areas to be transformed into dynamic, workable space which encourages collaboration and innovation in the workplace.

Ideapaint is quick and easy to use, only needing a single roller-applied coat to achieve a smooth, high performance writing surface. Ideapaint is resistant to staining even if writing is left on the surface for long periods of time and it can be applied to most surfaces including drywall, plaster, wood and laminates. It costs considerably less than conventional whiteboards.

While the traditional whiteboard is limited to pre-specified sizes and conventional shapes which restrict innovation, Ideapaint has limitless application possibilities, with no physical boundaries. It allows tailor-made designs in infinite patterns anywhere you choose, from commercial offices and restaurants to residential properties.

The product can utilise disused space anywhere, from cupboard doors to entrance halls or break-out areas.

Its flexibility allows for entire walls to be painted, providing a seamless finish, without joins. It can also be simply painted or wallpapered over when no longer required, meaning there is no landfill waste at the end of product life.

Richard Wallington, head of marketing at Muraspec, said: “Old dry-erase solutions are full of limitation, not innovation. Ideapaint promotes collaboration and creativity within any workspace, it’s the cleanest to erase and withstands ghosting and staining the best.”

As well as launching Ideapaint Muraspec is continually adding to its wallcovering portfolio with new designs including Sri Lanka and Bellini.

Ethnic styled design is the inspiration behind Sri Lanka. The classic silk effect texture leaves a luxurious finish, whilst the extensive colour palette offering both rich and subtle shades makes Sri Lanka an exquisite product. The intricate pattern is repeated to create a beautiful feature wallcovering, suitable for all interior areas.

Inspired by the organic structures and physical elements of the natural world, Bellini is both classical and elegant. The simple lines and curves trail across the wall to enhance any environment with the product especially lending itself to feature walls.

The sophisticated range of colours and finishes spans the beautifully delicate beiges and pearls through to the bold and beautiful gold and silver combinations. This opulence and joyful celebration of pattern and colour brings flair and panache to any interior space.

For more information on Ideapaint or any of Muraspec’s products please visit www.muraspec.com.