Recognition for excellence in branding and marketing across Asia

LEADING tiles manufacturing company, RAK Ceramics, has announced that it has won the Corporate Communication Award at the third CMO Asia Awards held recently in Singapore.

The award was based on RAK Ceramics’ strong and consistent presence in the print, online and various digital media covering topics of brand image, industry leadership, innovation, production technology, eco-friendly product range and corporate social responsibility activities during the last one year. 

Abdulla Mahmood, the general manager of marketing and corporate communication, RAK Ceramics took the award on behalf of RAK Ceramics as Corporate Communication Professional of the Year, a statement from the company said.

The awards represent 25 countries from Asia and are dedicated to the highest levels of knowledge exchange through though leadership and peer networking opportunities.

“Recognition by the prestigious CMO Council adds sustenance to our position as the world’s leading manufacturer of ceramic tiles by underlining the steadied steps we have taken in order to secure this achievement,” Mahmood said.

“Corporate communication is one of the key elements of a strong corporate brand image and we have been proactive across the various media channels whether it’s the traditional media such as print, radio and television or the digital media including online and social media, highlighting RAK Ceramics’ technology, innovation, milestones, eco-friendly products and CSR activities was effectively communicated to our employees, end-users, clients, distributors, trade partners and stakeholders.”

The company was chosen for excelling in the following criteria – market dominance, brand longevity, goodwill, customer loyalty and market acceptance.

The accolade comes following the recent announcement that the company has now produced enough tiles to cover an area of ‘One Billion Square Meters’ since production commenced in 1991.

RAK has also received its fourth consecutive UAE Superbrand Award in 2012 and has been named one of the top four brands in the UAE by Brand Finance Middle East of the UK, Company of the Year by Arabian Business Awards, and has also received the MRM Business Award for manufacturing.

The company has also been labelled Best Brand at 2010 Middle East Business Leaders’ Summit and Awards in Dubai, and is officially recognised as the world’s largest manufacturer of ceramic tiles by Ceramic World Review.

“For over two decades we have rightfully held our stake as a leading provider of ceramics, making our way to the world’s largest. The fortitude with which we adhere to the best practices and principles has made it possible to be in the position we find ourselves today – at the very top,” Mahmood concluded.