‘High exhibitor satisfaction reflects the success of the fair’
THE 22nd edition of Interior Lifestyle Tokyo, held in June this year, attracted over 652 exhibitors, including 172 from 38 countries and 26,485 visitors, a 10 per cent increase in visitor participation from 2011.
The results reveal that Tokyo has fully recovered from the effects of the 2011 earthquake, according to a spokesperson for the show organiser Messe Frankfurt.
The show comprises Ambiente Japan, Heimtextil Japan, and Home Design Japan, and is the leading international trade fair to showcase high-end interior design products in Japan. This year’s event was redesigned for the first time with the introduction of “creative direction”, a group of four directing members who produced the 2012 show.
“The transformation was highly praised as it added further quality to the fair. Interior Lifestyle Tokyo attracted considerable attention from overseas this year,” the spokesman said.
“The fair was praised for its clear-cut zoning and various new highlights brought with the change. The Atrium Highlight ‘Feel Good Store’ provided lifestyle inspiration to visitors through the exhibits and the unique store visual presentation. Many visitors also joined the seminar ‘Lifestyle Salon 2012’ to obtain learn about the latest trends and business ideas.”
Another programme ‘Japan Style’ debuted at the fair showcasing products that reflected the evolving culture of Japan.
The next Interior Lifestyle Tokyo will be held June 5 to 7, 2013 at Tokyo Big Sight West Hall.