First ‘branded’ property outside North America

THE 1,608-room JW Marriott Marquis Dubai, when it opens its doors in the fourth quarter of the year, will be the tallest dedicated hotel building in the world at a height of 355 m.

The hotel, which is just 26 m shorter than the Empire State Building in New York, will open in two phases, with the first section featuring 807 rooms and numerous restaurants and lounges.

In addition to serving the luxury business traveller, the hotel is targeting the lucrative and increasingly important Mice (meetings, incentives, conferences and exhibitions) market, which currently does not have a hotel of sufficient scale to host such large groups, a statement said.

The hotel will feature an enticing array of nine restaurants and five lounges, along with a world-class spa and health club. In addition the hotel will have two ballrooms, 24 meeting rooms and a total of 5,100 sq m of event space.

The hotel is also set to reveal a number of innovative features incorporating the latest technology, with the aim of providing a unique environment for guests that reflects its positioning as an iconic and pioneering business hotel.

The Marquis endorsement is reserved for iconic properties in the Marriott International portfolio, defined by their scale, grandeur and location. The new JW Marriott in Dubai will be the first JW branded property outside of North America (after the JW Marriott Marquis Miami) and sends a strong signal about how Marriott International views the UAE city’s growing importance and global influence.