Using cutting-edge digital technology, RAK Ceramics has launched a range of natural finish porcelain tiles

RAK Ceramics, the world’s largest ceramic tiles and sanitary ware manufacturing company, has introduced a collection of porcelain tiles that not only give a natural look, but also blend harmoniously with any surrounding.

The new products from the UAE company include Pizzara, Quartzite, Yoho Marble and Royal Cremosa.

Pizzara and Quartzite are porcelain tiles manufactured using latest digital printing technology to provide distinctively designed floor tiles having natural rustic finish.

“Pizzara has the rustic feel of a natural material and is available in infinite shades. In keeping with the building architectural style apart from its aesthetic appeal, Pizzara is a practical rational option for today’s urban living, says Dr Khater Massaad, CEO, RAK Ceramics.

“Quartzite is inspired by the natural granular material composed of finely divided rock and mineral particles. Quartzite conveys the sensual values of a tile which has the touch of elegance elevating the aesthetic feel of any given space.”

Pizzara is available in sizes of 60 by 60 cm while Quartzite is available in 30 by 60 cm size.

Yoho Marble and Royal Cremosa are polished porcelain tiles designed adopting latest digital printing technology that gives marble finish which enhances the natural look of both residential and commercial interiors. Yoho Marble and Royal Cremosa are available in sizes of 60 by 60 cm.

In addition to the above products, the company also manufactures Sandust porcelain floor tiles (30 by 60 cm) designed to reflect the splendour of the Arabian desert and developed using the Chroma printing technology, Birchwood wood-finish porcelain tiles available as an alternative to wooden floorings in sizes of  30 by 60, 60 by 60 and 15 by 60 cm and the Supreme Collection of polished floor tiles which includes Ridge, Crest and Ornate tile designs.

Amongst the wall tiles, RAK Ceramics has launched 25 by 70 cm and 20 by 50 cm tile collections.

Gres Porcellanato models that were developed recently include Aqaba (30 by 60 cm), which is influenced by Jordanian stone; Aleppo Stone (45 by 45 cm), which is developed using hi-definition digital printing to give it a rustic stone/lapato finish; and Bevel Rock, which offers a bevelled finish that gives a unique texture on the tile, allowing the surface to have an embossed designer look.

Besides the above ranges of products, RAK Ceramics has also launched tiles for children’s segment under the brand Junior Tiles Collection that includes washrooms, kindergarten, schools and kids areas in shopping malls, and hospitals in a bid to cater to the needs of the market.

The company has also signed an agreement with world-renowned glass artist Jean Claude Novaro, who has opened a new factory in Ras Al Khaimah, to design an exclusive range of RAK Ceramics’ Luminous range tiles.  The partnership is expected to generate major interest in the global market.

Superbrand: RAK is a global pioneer in the world of ceramic

“RAK Ceramics has a strong presence and is well established brand in Europe. Cevisama exemplifies quality and excellence in the global ceramic tile industry and it is imperative for RAK Ceramics to be a part of this exhibition. Moreover, the exhibition attracts the biggest buyers from all over Europe and is likewise a favourite destination of exhibitors and trade visitors from Latin America and the rest of the Mena (Middle East and North Africa) region, providing a truly global exposure for RAK Ceramics,” said Dr Massaad.

RAK Ceramics is a $1-billion global conglomerate that supplies to over 160 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million sq m. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware.

The company has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. It was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices.

RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK Slim, 45 by 45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council (EGBC), which supports the development of sustainable buildings in the UAE.