RAK Ceramics expands products portfolio
RAK Ceramics has long dominated as one of the world’s largest ceramic tiles and bathware manufacturing companies with an eclectic range of products to serve local, regional and international markets.
This growth has stemmed from humble beginnings in 1991 to become a Superbrand that is recognised and trusted worldwide, according to a spokesman for the UAE-based company.
“Technological advancement, innovation and high-quality production are key attributes that have enabled RAK Ceramics to accelerate its rise to the summit of the global ceramic tile industry,” he said. “The company constantly updates its product portfolio, which comprises more than 8,000 designs in ceramic tiles, Gres Porcellanato and several models in bathware.”
As a leader in the industry, the company participates in leading conferences and exhibitions in the field. Recently it exhibited at Cersaie 2012, the international exhibition of ceramic tile and bathroom furnishings, held in Bologna, Italy, from September 25 to 29, to showcase its newly expanded product portfolio.
Soulwood tiles: Surface texture
mimics a curly flower stem
“With an established reputation as a game-changer, the company has long been praised for its ability to pre-emptively offer products that serve the needs of the market,” he said.
Much of RAK Ceramics’ collection is engineered in collaboration with European designers to cater to international tastes in products that please both traditional and modern preferences.
Elaborating on the new products, the spokesman said: “One of the additions to the Gres Porcellanato range is Cementina. Hosting a clean and crisp appearance, Cementina tiles (60 by 60) available in four colours, have both internal and external applications but is especially great outdoors because of its strength and durability.
“Another new product Westwood is perfect for those looking for natural wood but want something more durable. This eco-friendly tile (60 by 120) is available in three colours and hosts wood-like texture and finish.”
Some of the other new products include:
• Verona (60 by 60) tile that has a distinct rustic feel and comes in a range of infinite shades. Whether an open space in a restaurant, a courtyard in a residential area or a busy commercial space; Verona fits perfectly from both an aesthetic and a performance point of view.
• Lusto (60 by 60) sturdy and smooth tile with a glossy finish ideally suited for open spaces like living rooms, hallways and restaurant floors. Although known for its shine, this product is absolutely safe for floor requirements due to it being slip-resistant and requiring very minimal maintenance.
• Borax (25 by 70) tiles are inspired by nature. Its earthy tones provide an awe-inspiring contrast to modern interior settings. Motivated by ancient Italian art and architecture, the tiles come in three colours that can be used in both residential and commercial wall and floor areas.
• Sparko is inspired by Italian design and made with advanced manufacturing technology. The rustic, metallic effect of the tile makes it suitable for a vast range of applications including floors, walls and ceilings. The tiles (60 by 60) are easy to clean, hard-wearing and can resist frost and ordinary detergents.
• Adalia (25 by 70) adds class and sophistication to bathroom wall tiles. These decor tiles offer a choice of colours and styles to add charm and detail to each application.
• Embosa (25 by 70) tiles sport an attractive modern embossed pattern and are available in rich colours like beige, brown, grey and white lend a sensation of indulgent luxury.
• The fabulously textured Viva tiles (25 by 70) mimic magnified textile fabric. The weaving effects add an eastern essence to bathroom design and are available in restful tones of brown, white, grey or in multi-colour. The tiles have raised detail, adding a wonderfully tangible aspect to their appeal.
• Soulwood has a base pattern that resembles wood and a surface texture that mimics a curly flower stem. This is perfect for ‘lovers of wood’, who yearn for extra durability and the ease of ceramic. This tile (25 by 70) is ideally suited for walls, and perfect for residential applications.
• Brooklyn (60 by 60) is an ideal floor tiling solution for both interior and exterior areas as it has the inherited strength of Gres Porcellanato along with its durable features. Available in five colours, its modern appearance is inspired by beautiful natural granite.
• Another product inspired by granite is the Lounge series; extra thick (20mm), the product (60 by 60) is extremely strong and ideal for heavy footfall and industry areas. Manufactured using sophisticated technology, the product is ‘double charged’ by multi powder to obtain its natural appearance.
• Known for its exterior wall application, Indus Stone adds natural flavour and is influenced by natural stones of the ancient Indus valley. The product (25 by 70) has matt surface.
• Omnia (33 by 50) is beautifully blended by wallpaper and fabric texture, to create classic effects for the bathroom with its continuous patters of decor.
• Astro is inspired by the beautiful cluster of galactic stars and astronomical bodies that creates appealing effects to your surroundings. Available in matt finish and 33 by 50 cm size, the series comes in three different colours and trendy choice in modern interiors.
“With the latest additions, RAK Ceramics has created a world of choice for consumers as these products address different tastes and requirements, and can be used in a variety of applications,” he said.
With new collections added frequently, it is no wonder that RAK Ceramics serves over 160 countries and is officially recognised as one of the world’s largest ceramic tiles manufacturing company. More recently the company achieved the milestone of having produced enough ceramic tiles to cover a staggering ‘one billion sq m’ since production commenced in 1991.
“No other ceramics manufacturer has achieved such a production figure in such a short period of time and this feat alone proves the RAK Ceramics is a major worldwide contender,” he concludes.