LG Electronics (LG) has launched ten new products as part of its range of home appliances.

The range – including a washing machine, dryer, fridge freezer, cooker, vacuum cleaner and air purifier – was influenced by extensive consumer research conducted by LG and has been designed to address the specific needs of today’s health and energy-conscious households across the GCC.

“Our ongoing consumer research is revealing a growing emphasis throughout the region on health and energy efficiency in the home,” said H.S. Paik, president of LG Electronics Gulf. “Armed with this insight, we have been able to extend our popular selection of advanced technology appliances to further address these concerns. The new household range is specifically designed to combine the latest technology with intelligent energy use, optimised health and hygiene, and modern design.”

LG worked with leading research company, Synovate, to research consumer habits and concerns across the UAE, Kingdom of Saudi Arabia, Iran and South Africa. This study forms the basis for ongoing product development, enabling LG to address real concerns through its growing product lines.

The new product line includes the Nimbus Top Mount refrigerator, which reflects changing family eating habits by offering a larger vegetable box and door flip basket to keep fruit, vegetable and dairy products fresh for longer. The Kompressor Plus vacuum cleaner features enhanced dust and odour elimination through a carbon HEPA filter, and effective dust filtration using proprietary Turbo Cyclone technology.

The Airbus air purifier features an advanced filter system for eliminating dust and harmful bacteria, as well as auto filter cleaning and powerful deodorisation. The Prime washing machine combines attractive design with A++ energy saving technology and a ‘direct drive’ motor to reduce vibrations and noise whilst conserving power requirements.

The allergy care and steam refresh system ensures that irritants and bacteria are removed along with dirt and stains in the washing cycle to provide the most hygienic wash for clothes, bedding and other textiles. Complementing the Prime washing machine, the Prime dryer adds enhanced drying performance with a multi-temperature control that can be adjusted according to specific textile requirements.

At 9KG capacity, Prime offers the largest capacity dryer available on the market today to cater for a family load without compromising on energy efficiency through use of its advanced heat sensor and control technology.  Two new additions to LG’s range of refrigerators offer customers a choice of three or four door design.

The Duo-Chef cooker and hob has a smart LED display, a two-fan grill for quick and even grilling and a large, stainless steel interior cooking space to cater for even the largest of family meals.